Discussion RE Launch of project. Trails Accessibility Assessment Project Tool
- Review of the tool details, wording and functionality
- Anticipated timeline for trails review
- Theme for social media and news/notices
Don McArthur, Manager of Communication and Organizational Development and Ellen Van Wageningen, Communications Officer, were in attendance to discuss promotional support for the TAAP project.
The goal is to launch the media campaign before National AccessAbility Week (NAAW) which runs from May 28 to June 3, 2021
The media campaign will include a press release to County website and County email channels. The Warden and Christine Easterbrook, Chair will participate in the press release.
Some elements of the promotional campaign may include the following:
- A dedicated page on the County website that outlines the details of the project and an invitation for people to participate in the data gathering by filling out the e-form.
- Create a video of committee members using the trails; shared on CWATS media
- Invite CWATS, local municipalities and Greenway advocates to include the project information in their communications.
- Providing guidance information for people to use during the data collection, such as surface material, slopes, bathrooms, grade changes, accessible parking, debris on trial, shade elements, large depressions or sharp drop offs, entrances, benches/rest spaces, signage to communicate location markers for emergency response and for ease of use etc..
- create unique hashtag and name
Cathy Paduch, County of Essex, GIS Technician can provide periodic reports to the ECAAC on the data collection progress. This committee will review information and prepare a report for ERCA. Feedback opportunities for data collection will be key to provide valuable information to ERCA for future plans.
Although data is being collected by the community, addressing the findings will be done exclusively by ERCA at their discretion. This project’s goal is to bring to light the accessibility and features of our trails and to improve communication for everyone in our communities.
The ECAAC will be providing Essex County Council with a presentation regarding their activities at the May 19, 2021 Regular Meeting.