Ms. Trombley discussed the options for Facebook Ads. She briefed the committee on the types of ads available and the target options for these ads. Among the options noted were 'brand awareness', 'engagement' and 'marketing'. She further noted that Facebook has recently changed the way that they process items into the newsfeeds of its users. It is now set so that users are seeing more of their family and friends posts rather than corporate items.
Ms. Trombley further explained that there are other ways of defining the target groups for Facebook Ads. (example: age range, geographic area, area of interest etc.)
It was noted that the Committee will have to come up with a thoughtful campaign before considering Facebook Ads. It is important that the ECAAC set out the campaign according to its vision and goals to be consistent with the role of the committee.
Ms. Trombley discussed 'Boosting' posts and how that worked. She noted that the use of Boosting should be kept for originally produced content. (Such as bios or videos of committee members, event video or posts, product issues such as the one noted by the Chair at the February meeting where the label was offensive, etc.)
The Chair noted that she would work on getting some ideas together for original posts with pictures.
Mr. Boyko suggested that the Committee could do a Facebook Live post for the basketball event in May.
The Chair requested that committee members consider creating some original content (videos) for posting and it was decided the committee would "introduce" itself to the Facebook followers.